90s Japanese Fashion Magazine DEPOLYRICS

When Instagram still didn't exist and fashion publications told of a muffled and distant world, of fine Parisian salons and Milanese catwalks, there was little space that publishing gave to street fashion.In the 1990s, Shoichi Aoki was one of the first to document the street aesthetics of Tokyo's Harajuku district, narrating it in the pages of the iconic FRUiTS magazine and acting as an.

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This era of Japanese fashion, now referred to as "vintage Japanese 90s fashion," continues to inspire designers and fashion enthusiasts worldwide. The Birth of a Fashion Revolution. The 90s in Japan was a time of economic prosperity and cultural evolution. The country was experiencing a "bubble economy," which led to an explosion of creativity.

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In the vibrant tapestry of fashion history, the 1990s stand out as a decade of groundbreaking creativity and cultural fusion. The Japanese fashion scene emerged as a beacon of innovation, challenging conventions and redefining the boundaries of style.

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Japan, known for its avant-garde approach to fashion, also played a significant role in shaping the decade's style. From oversized streetwear to delicate kimonos, Japanese fashion in the 90s was a reflection of both traditional and modern elements.

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In the mid-1990s, the fashion and culture called "aka-gyaru" (red gyaru) began to gain popularity and it spread across Japan. Further being inspired by Japanese pop idols such as Ayumi Hamasaki, the gyaru trend leaned toward a more sexy and rebellious look, going against the conservative fashion of Japan.

90s Japanese Fashion Magazine DEPOLYRICS

Though extremely popular in the 1990s and early 2000s, many trends experienced a levelling off in the later 2000s and onwards; the rise and fall of many of these trends had been chronicled by Shoichi Aoki since 1997 in the fashion magazine Fruits, which was a notable magazine for the promotion of street fashion in Japan. [4]

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Japanese fashion in the 90s - PART 2. The 1990s in Japan are remembered as the "lost decade" due to the bursting of the speculative bubble in the late 1980s ( here the first part of the study). What seemed from the beginning the entry into a deep economic crisis was such only in 1997, when the Asian Crisis from Thailand expanded into the Asian.

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Kawaii, meaning "cute" in Japanese, was a popular trend in the 90s Asian fashion scene, characterized by bright colors, playful patterns, and adorable accessories. Brands like Hello Kitty and Sanrio were instrumental in popularizing kawaii fashion, which was embraced by both children and adults alike. Minimalism:

Japanese fashion in the 90s PART 2

The Revival of '90s Harajuku Fashion, According to the Photographer Who Lived It By Kleigh Balugo Published on 08/29/22 12:02AM Shoichi Aoki There may be an age-old fashion rule that "less is more," but according to Gen-Z, minimalism and the neutral color palette are a thing of the past.

The Revival of '90s Harajuku Fashion, According to Those Who Lived It

90s Japanese Fashion Magazine DEPOLYRICS

The 90s was the golden age of Japan's fashion scene. At the time, Japanese high-fashion brands, like Comme des Garçons and Yohji Yamamoto, were taking their place on the world's runways. Simultaneously, an explosion of fun and colors was sweeping through the streets of Harajuku.

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The 90s marked a transformative era in Japanese fashion, where bold and innovative styles emerged as a global trendsetter. From iconic streetwear to avant-garde designs, Japan's fashion scene captivated the world with its unique blend of tradition and modernity.

Japanese fashion in the 90s PART 2

Hiroaki Nagahata FASHION OBSERVE Shoichi Aoki has been observing the streets of Tokyo for a long time. In part one, we asked him about the change of styles through the mid to late 90s when he created FRUiTS. Shoichi Aoki When you hear the term street style, what image comes to mind?

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The 90s in Japan were an explosion of fashion creativity, with a myriad of styles emerging and establishing themselves as enduring trends. Each style had its own nuances, its own roots, reflecting the diverse cultural influences and societal evolutions of the time. Let's take a look at some of these emblematic styles:

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One of the most well-known Japanese styles of the 90s was the school-girl style, known as kogyaru (or Kogal). This trend was defined by very short tartan school uniform skirts, knee-high white socks worn loose, leather shoes, a round-collar blouse, and an oversized button-up knit cardigan.

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The 90s Japan aesthetic is a unique cultural phenomena that still captivates our imagination today. It was a period marked by a vivid mix of bold fashion statements, innovative technology, and a groundbreaking pop culture that shaped not just Japan, but also had a significant influence worldwide.